Business English 3 Marketing and advertising

The third part of a series of Business English courses which discusses marketing issues.The course is targeted at intermediate learners of English.

The course is modern both in terms of its up-to-date vocabulary and subjects (multiculturalism, equality of rights). It is of great help in preparation for the BEC and telc BE exams. Mastering the course’s content – fast and effective thanks to the SuperMemo method – allows the learner to communicate freely in business situations. Working with the program approximately 30 minutes a day is enough to master the course’s content within 6 weeks (1 chapter in a week).

This e-learning course is based on lively dialogues and engaging texts that present subjects of business world of today and teaches new vocabulary in context. It contains six chapters:

• Newspaper ads, outdoor advertising
• TV and Internet ads
• E-commerce
• Building a brand
• Winning customers
• Business ethics

Each chapter is divided into 3 lessons composed of:

• Texts and dialogues – interesting texts and lively dialogues which present the meaning of new business words and phrases in context,
• Glossaries – around 300 new business words and phrases,
• Exercises – 500 varied exercises of increasing complexity for easier acquisition of new vocabulary,
• Exam practice – practice section for preparation for the BEC and telc BE exams,
• Language trivia – comments on language and culture.

All dialogues, texts and exercises feature recordings prepared by British native speakers.