Business English 3 Marketing and advertising

Business English 3 Marketing and advertising
  • Rating:
  • Author: Magdalena Warżała-Wojtasiak Wojciech Wojtasiak
  • Pages: 785
  • Exercises: 500
  • Subscribed users 36
New! If you subscribe to this course for minimum 6 months, you will have free access to repetitions also after the subscription has expired.

The third part of a series of Business English courses which discusses marketing issues.The course is targeted at intermediate learners of English.

The course is modern both in terms of its up-to-date vocabulary and subjects (multiculturalism, equality of rights). It is of great help in preparation for the BEC and telc BE exams. Mastering the course’s content – fast and effective thanks to the SuperMemo method – allows the learner to communicate freely in business situations. Working with the program approximately 30 minutes a day is enough to master the course’s content within 6 weeks (1 chapter in a week).

This e-learning course is based on lively dialogues and engaging texts that present subjects of business world of today and teaches new vocabulary in context. It contains six chapters:

  • Newspaper ads, outdoor advertising
  • TV and Internet ads
  • E-commerce
  • Building a brand
  • Winning customers
  • Business ethics

Each chapter is divided into 3 lessons composed of:

  • Texts and dialogues – interesting texts and lively dialogues which present the meaning of new business words and phrases in context,
  • Glossaries – around 300 new business words and phrases,
  • Exercises – 500 varied exercises of increasing complexity for easier acquisition of new vocabulary,
  • Exam practice – practice section for preparation for the BEC and telc BE exams,
  • Language trivia – comments on language and culture.

All dialogues, texts and exercises feature recordings prepared by British native speakers.

Course is also available in the following sets

Business English - Zestaw
  • Business English 1 Starting a company
  • Business English 2 Management
  • Business English 3 Marketing and advertising
  • Business English 4 Business communication
  • Business English 5 Negotiations and presentations
Usługa edu. Business English - 3 moduł
  • Business English 3 Marketing and advertising
  • Business English z lektorem
Usługa edu. Business English - wszystkie moduły
  • Business English 1 Starting a company
  • Business English 2 Management
  • Business English 3 Marketing and advertising
  • Business English 4 Business communication
  • Business English 5 Negotiations and presentations

Comments

  • 1
    Musiałam szybko przypomnieć sobie angielski, bo za miesiąc firma wysyła mnie na parę tygodni do Kanady. Uważam, że dobrze trafiłam z tym kursem. Polecam.

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